Corporate Strategy and the Theory of the Firm in the Digital Age: Reintroducing a Normative Perspective.

The theory of the firm, as we know it from the literature, focuses on the boundary question. Recently, the question how firms can adequately response to the ongoing trend of digitalization hast been discussed. What is missing in the extant literature, however, is a reflection on the normative question of what role business firms should or could play in tackling major (“grand”) challenges such as climate change, poverty, migration, and rising inequality. This article by Dodo zu Knyphausen-Aufseß and Tilman Santarius in the Journal of Corporate & Business Strategy Review provides guideline for future theorizing about business firms along the three cornerstones (de-) growth, sustainability, and digitalization.